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BIMI validator

Validate BIMI DNS record and logo URL.

Domain name only, without https:// and without a path, for example example.com.

How this tool works

The BIMI validator checks the BIMI DNS record (Brand Indicators for Message Identification) of a domain and validates the logo URL. BIMI enables displaying a brand logo next to emails in supported mail clients (Gmail, Apple Mail) — prerequisite is DMARC p=quarantine or p=reject.

Typical use cases

  • Validate BIMI setup before going live
  • Check if the logo is reachable at the specified URL
  • Verify DMARC policy (prerequisite for BIMI)
  • After DNS change, validate the record is published correctly

Frequently asked questions

What is BIMI?

Brand Indicators for Message Identification — an email standard that allows displaying a brand logo next to authenticated emails. Supported by Gmail, Apple Mail, Yahoo and others.

What are the requirements for BIMI?

DMARC with p=quarantine or p=reject, SPF and DKIM must be set up, logo as SVG Tiny PS (max 32KB), optional: VMC (Verified Mark Certificate).

Do you need a VMC?

For Gmail yes — Google requires a Verified Mark Certificate from DigiCert or Entrust. Apple Mail and Yahoo show logos without VMC too.

Which logo format is required?

SVG Tiny PS (Portable/Secure) — max 32KB, square, centered, no text, no external references. Normal SVGs must be converted.

Where is the BIMI record set?

As TXT record at default._bimi.example.com. Content: v=BIMI1; l=https://example.com/logo.svg; a=https://example.com/vmc.pem

How long until the logo is displayed?

DNS propagation plus mail client cache. With Gmail it can take 24-72 hours until the logo first appears after correct setup.

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