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Privacy & GDPR

How long is data retained?

In short

The retention period depends on the chosen plan and ranges from a few days to several years; older data is then automatically pruned.

Measurement and analytics data is retained depending on the plan. Higher plans offer longer periods for historical analysis; in the free plan the period is shorter.

Pruning runs automatically via regular cleanup processes. Aggregated analyses can be retained beyond that without detail data being stored longer than necessary.

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