Is personal data stored?
Reach measurement works without a persistent personal identifier; IP addresses are only processed for coarse location and network derivation, not stored as a profiling attribute.
Instead of recognizing individuals across sessions, the measurement works with aggregated and short-lived attributes. From the IP address an approximate location (country, region, city and approximate postal code or coordinates) and the network operator are derived; the IP address itself is not stored in clear text as a profiling attribute.
The retention period of the measurement data depends on the chosen plan; afterwards the data is automatically pruned. Optional features with further processing are clearly marked and only active if you enable them.
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